Wednesday, April 16, 2014

Incubator Spotlight - VertiGO Solutions

Dig out those used mobile devices sitting around your home or office. A mobility integrator is finding a home for these used devices. With 130 million cellphones being replaced each year and only 10% recycled, there are plenty of homes to be found.

In 2008, Jennifer Svensson, CEO and Bethesda native, founded VertiGO Solutions as a high-end consultancy focused on enterprise mobility to businesses and federal government. While working with these organizations, time and time again VertiGO encountered clients that had immature life cycle management solutions for its mobile devices, and more specifically, the end of life, meaning what to do with old mobile devices when upgrading. To fill this client need, VertiGO added recycling of mobile devices to its service offering.

For the business clients, the service is branded RECOVER and provides a streamlined, cost-free mobile device recycling process that maximizes data security while minimizing environmental impact. At the same time VertiGO extracts the residual value from the devices for the customers. With numerous federal agencies as clients, VertiGO prides itself for the highest possible data wiping standards and uses that same process for all its clients.

While the RECOVER services capture the enterprise segment of the mobile market, Jennifer says. “What we also experienced was the rapid proliferation of the consumerization of the enterprise - employees bringing personal devices into their workplace."

That intersection between personal and professional devices led to one-to-one, personal, recycling solution for anyone that had a mobile device. That’s how Yippity was born as a mobile application at on your mobile browser.  Yippity is designed for the consumer market, providing users with the resale value of their mobile devices and the opportunity to sell and recycle their devices.

The Yippity app lives on your phone, monitors its value and helps consumers sell or recycle their old phone in a guaranteed environmentally friendly fashion. It instantly recognizes your phone, not a phone similar to it. Answer a few basic questions such as “Does your phone have water damage?” and find out in a matter of seconds how much your phone is worth – very handy if you’re considering upgrading.

To make the process even easier, Yippity will send you shipping materials – pre-addressed and pre-paid labels – to ship the phone back. Put the phone inside, drop it in any USPS box and track the shipment online. VertiGO Solutions will make sure all personal information is completely wiped from the device. Within days you’ll have money in your pocket and a guarantee that your phone wasn’t just thrown in a landfill somewhere.

“As a business owner, I clearly have a focus on the bottom line, but it is very rewarding to be able to at the same time both help the environment through our recycling efforts and be part of the local efforts as an incubator company of Bethesda Green” says Jennifer.

VertiGO Solutions
Contact: Jennifer Svensson

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